Creating an idea in different forms

I've always like the idea of creating a set of ideas. Here Michel Gondry has displayed, in an exhibition, the sculpture that was sometimes was used in the film or sometimes displaying the ideas, in focus from the film (ike the statue of Stephan with big hands)
http://www.deitch.com/projects/project_images.php?slideShowId=292&projId=195

In my work I would like to create the packaging for each animation or moving image project. Although this is more commercial paraphernalia than that displayed by Gondry I think that this is a representation of how I'd like my animation to become more tangible. I like to have a still/ poster or packaging aspect to my work as I realise sometimes that people who aren't interested in animation don't have time for it but it takes hardly any time at all for someone to be intrigued or seduced by a single image.